Ticketmaster® • App Campaign

Ticketmaster® reached out to create a new social-only campaign aimed at increasing downloads of their proprietary ticketing app. The existing campaign was static and suffering from creative burn. We needed to “stop thumbs.” Attention spans are low, and a laugh is quick.My approach for this campaign was to appeal to the specific fan - in this case concert goers and summer vacationers - with a bit of humor and energy. All of that paired with smooth motion graphics, and varying emotions of music to drive the copy home, gave birth to the campaign below:

Concept & pitch • copy • Design • Animation